They say Pen is mightier than sword. But Ads speak more than words. I always admire the creativity in ads. In a minuscule 10 to 20 sec break, the creative team has to convey the message to the viewers which a movie may take 3 hours. Its nonsense to compare movie and ads as equivalent in comparing 50m sprint and a marathon. Though the finish is the same, reach varies. Though marathon is a dragger, movie does attracts more!!
Nowadays how many people are racing against time and people to be in queue to get tkt to fdfs? Creativity takes a backseat in movies in the way that the competitive products had to have upper hand over others. Sometimes ads do make things itchy!! Most of them show great zealous and ingenuity.
For example, Master piece ads like FEVICOL is most famous for its famous line "yeh fevicol ki jode tootegaa nahi". Depicting in different forms of unbroken egg, full loaded bus is the most creative. I wondered how the creative writer would have thought of depicting this which is so much "real life adaptable".
Other one I like is the HAPPYDENT WHITE. What on earth would anybody think in the way that chewer of the gum would radiate light cos of shiny teeth and give lighting to a palace? Hats off!!
The more educational product which is not so sleazy in TV was MOODS..The latest ones. What they are trying to depict is the positive way of using the product which otherwise takes all the disgrace of clandestinity. Its very much applicable in today's world and no need to change the channel!!
Also the ad on VIP was splendid in displaying the problem of "adjustment" in public places and the embarrassment eventually. This was so neatly devised.
On top of all this, I loved this new series of ads on IDEA CELLULAR. The initial series of calling people by numbers to forego casts. Then the wonderfully crafted dialogue between guide and a dumb female. Wow. It was so heart touching!! With the kinda music at the background, one would like to cry out emotions!! Then the latest on schooling in villages by conducting classes through mobiles!! Though seems simple but very effective!!
If given a chance, I would definitely love to do a short ad myself!! Am sure somebody would help to unearth the creativity of humans!! Or is it me?
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